The latest industry trends in BD coaching/training
In the Spring of 2019, Ackert Inc. surveyed 109 senior legal marketing and business development professionals on their recent business development coaching and training initiatives. The survey explored the focus, format, hard and soft costs, results, and ROI of these programs.
What you'll learn
In this free white paper, we'll answer some key questions many firms struggle with:
- What are the biggest challenges firms face when launching a coaching initiative?
- How can I ensure my BD initiative will generate a healthy ROI?
- Which lawyers should participate in the program?
- How can I get buy-in from lawyers and leadership?
- And more.
The white paper concludes with a series of best practices on how to maximize lawyer buy-in, marketing bandwidth, and the overall ROI of your business development coaching and training initiatives.
Download now
Fill out the form to download the white paper.
David Ackert, M.A., is the President of Ackert Inc. and its subsidiaries, and business development mentor to thousands of high-achieving professionals in the legal, corporate, finance, and accounting sectors. Over the past two decades, David has developed and implemented revenue acceleration programs for hundreds of firms around the globe, many hailing from the top of the Am Law list. Widely recognized as a pioneer in business development coaching and innovation, David is the founder of a suite of technology platforms that help law firms accelerate new business generation. His online and offline programs have won “Your Honor Awards” in both the U.S. and Canada.
Lindsey Martin is the Business Development Director at Ackert Inc. She leads the company's business development strategy and execution. She is an accomplished rainmaker with over 15 years of business development experience in the professional services and software industries working with middle market and fortune 500 companies. Lindsey brings a 360-degree view of the client experience to her business development strategy; prior to her sales leadership roles, she developed significant expertise in client service and event planning across multiple verticals.