David Ackert, M.A., is the President of Ackert and a mentor to high-achieving professionals in the legal, corporate, finance, and accounting sectors.
David has advised thousands of lawyers, CEOs and professional-services executives on overcoming business development and marketing challenges.
He has developed and implemented business development programs for countless firms, from AmLaw 100s to local boutiques.
Legal marketers, often under-valued and lacking influence in the strategic planning of the firm, have an opportunity to create their own seat at the table.
In 69% of law firms, partners resist most change efforts. But lawyers are more receptive when you argue a well-substantiated business case.
By aligning your department's activities to the firm's strategic objectives, and demonstrating progress using KPIs and data visualization, marketers can present invaluable insight to firm leadership.
67% of CMOs and CBDOs do not have a seat on their firm’s management committee. (Bloomberg)
To move beyond “support staff” to “strategic advisor,” marketers can demonstrate their value using this data visualization strategy.
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