The latest industry trends in BD coaching/training

In the Spring of 2019, Ackert Inc. surveyed 109 senior legal marketing and business development professionals on their recent business development coaching and training initiatives. The survey explored the focus, format, hard and soft costs, results, and ROI of these programs.


What you'll learn

In this free white paper,  we'll answer some key questions many firms struggle with:

  • What are the biggest challenges firms face when launching a coaching initiative?
  • How can I ensure my BD initiative will generate a healthy ROI?
  • Which lawyers should participate in the program?
  • How can I get buy-in from lawyers and leadership?
  • And more.

The white paper concludes with a series of best practices on how to maximize lawyer buy-in, marketing bandwidth, and the overall ROI of your business development coaching and training initiatives.


Download now

Fill out the form to download the white paper.