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Gain unique insights and practical tips from the rising stars in legal marketing.

The Market Leaders Podcast is a resource for legal marketers and business development professionals. We pull from the best and brightest in the industry, seeking crucial insights from industry thought leaders, rising stars and accomplished veterans in the field. Their solutions and expertise will give you the unique tools you need to achieve your goals in marketing and business development.

Listen to the podcast to learn: JD-Supra-readers-choice-award

  • How these leaders achieved success in their various fields of expertise
  • Their tried-and-true methods for sharing ideas and leading others toward success in legal marketing and business development
  • Insights on how to set your firm apart from the rest in an increasingly crowded market
  • Unique methodologies and learnings directly from their perspective 

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David Ackert

David Ackert, M.A.

President of Ackert Inc. & Host of the Market Leaders Podcast

The Market Leaders Podcast is hosted by David Ackert. He is an award-winning advisor, coach and thought leader to professionals in the legal marketing and business development industry.

David brings his unique insight to the show with over 15 years of experience working with professionals in Am Law 100 companies and beyond. He is also the creator of award-winning business development tools, Practice Pipeline & Practice Boomers.

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Connect with David on LinkedIn.



Episode 43: Growing Leaders in Your Marketing Department

Featuring Erin Meszaros and Anusia Gillespie of Eversheds Sutherland


Episode 42: Growing Leaders in Your Marketing Department

Featuring Trish Lilley and Kevin Iredell of Stroock & Stroock & Lavan


Episode 41: Fostering an ROI Culture

Featuring Jennifer Griffin Scotton of Brooks Pierce


Episode 40: Reverse-Engineering Your Strategic Plan

Featuring Tim Corcoran of Corcoran Consulting Group


Episode 39: Using Competitive Intelligence to Drive Change

Featuring Marcie Borgal Shunk of The Tilt Institute


Episode 38: Why Innovation is Overhyped at Law Firms

Featuring Kathryn Whitaker of Burr & Forman


Episode 37: Thought Leadership Tactics for Client Growth

Featuring Christopher Newman of McDermott, Will & Emery


Episode 36: Removing Cultural Barriers with Agile Teams

Featuring Dave Southern of BakerHostetler


Episode 35: Using Business Intelligence to Innovate

Featuring Iris Jones of McNees, Wallace & Nurick


Episode 34: A Service-Centric Approach to Business Development

Featuring Alitia Faccone of Jackson Lewis


Episode 33: Helping Lawyers Understand the BD Process

Featuring Barbara Malin of Jackson Walker


Episode 32: A Model for Dynamic Business Development Culture

Featuring Jennifer Mir of Munger, Tolles & Olson


Episode 31: Aligning BD to the Firm's Strategic Plan

Featuring Emily Woloschuk of Lightfoot, Franklin & White


Episode 30: Using Gamification to Fuel BD Activity

Featuring Lisa Simon of Lewis Roca Rothgerber Christie LLP


Episode 29: Expanding Relationships with High-Potential Clients

Featuring Gillian Brennan of Dorsey & Whitney LLP


Episode 28: Helping Lawyers Build a Successful Pipeline

Featuring Stefanie Marrone of Tarter, Krinsky and Drogin LLP

Episode 27: Legal MarTech Trends and Tools

Featuring Jacqueline Madarang of Bradley Arant Boult Cummings LLP


Episode 26: Coaching Lawyers for BD Success

Featuring Jenna Schiappacasse of Rosenberg Martin Greenberg LLP


Episode 25: Building a Better Marketing Team

Featuring Dave Bruns of Farella, Braun + Martel


Episode 24: Improving Lawyer Engagement in Business Development

Featuring Jason Miller of Ryan, Swanson & Cleveland, PLLC


Episode 23: Helping Lawyers See the Bigger Picture

Featuring Paul Lipton of Rumberger, Kirk & Caldwell


Episode 22: An Industry-Focused Approach to BD

Featuring Lindsey McReynolds of Schwabe, Williamson & Wyatt


Episode 21: Effective Business Development Planning 

Featuring Rachel Silverman of Goodwin Procter LLP


Episode 20: Harnessing Firm Growth Through Technology 

Featuring Cyndy McCollough of Buckley Sandler LLP


Episode 19: Institutionalizing Great Client Service 

Featuring Paul Bolus of Bradley Arant Boult Cummings


Episode 18: How Technology Drives Legal Services 

Featuring Paul Ward of Holland & Hart LLP

Episode 17: Setting the Pace as a New BD Director 

Featuring Morgan Ribiero of Waller, Lansden, Dortch and Davis LLP

Episode 16: Accelerating Law Firm Practice with Legal Process Outsourcing 

Featuring Karen Katz of Mindcrest

Episode 15: The Key Ingredients of a Strategic Plan

Featuring Katy Von Treskow of Winston & Strawn LLP

Episode 14: Using Productization and BD Coaching to Advance the Firm 

Featuring Linda Fleming of Garvey Schubert Barer

Episode 13: Taking the Chance out of Lateral Integration 

Featuring Amy Fowler of Mintz Levin

Episode 12: Extending Marketing's Reach Across the Firm 

Featuring Jill Weber of Stinson Leonard Street

Episode 11: Mentoring a Marketing Department to Success 

Featuring  Trish Lilley of Fox Rothschild LLP

Episode 10: Applying Process Improvement to Law Firm BD 

Featuring Brenda Plowman of Fasken Martineau DuMoulin

Episode 9: Setting Women Up for Success in Business Development

Featuring Erica Yates of Burr & Forman

Episode 8: Introducing New Technology to a Law Firm 

Featuring Sheenika Gandhi of Panye & Fears LLP

Episode 7: Generosity and Authenticity in Business Development 

Featuring Jodi Kovitz of AceTech Ontario

Episode 6: Running the Law Firm Like a Business 

Featuring Kerry Price of Bass of Berry & Sims

Episode 5: The Importance of Listening and Courage in Law Firm Business Development 

Featuring Jeff Berardi of K&L Gates

Episode 4: Driving Enthusiasm for Business Development Within the Firm 

Featuring Jim McGrew of Ogletree Deakins

Episode 3: Business Development and Firm Structure 

Featuring Cynthia Voth of Miller, Nash, Graham & Dunn

Episode 2: Collaborative Culture 

Featuring Kathleen Flynn of Bryan Cave

Episode 1: The Automation Opportunity 

Featuring Leah Schloss of Sullivan & Worcester   
Also, you can listen to the Market Leaders Podcast on iTunes.